AT&T Morning Line
With a dozen regional radio stations broadcasting their morning shows from the Kentucky Derby Museum, AT&T’s Morning Line has become a staple on the Derby Festival schedule of events. Interviews includes Derby Festival guests such as the Queen & Royal Court, 2013 Festival Chair, KDF President and CEO Mike Berry, event chairs from the U.S. Bank Great BalloonFest to Thunder Over Louisville, and key volunteers. Local politicians, coaches, jockeys, trainers and Courier-Journal columnists will make the radio rounds and the Governor of Kentucky may just make a visit.
The event began as a regional outreach effort of the Derby Festival to promote not only Festival and Derby events, but the entire state as a tourism destination throughout the year.