November 22, 2019. Louisville, KY. – Bourbon and Louisville come together to create BourbonVille, a new merchandise line inspired by the city’s bourbon scene. The Kentucky Derby Festival and its Official Licensee, 12/13 Apparel by Synergism, unveiled the new line today at BourbonVilleUSA.com.

“Like the Derby Festival, Bourbon is part of our city’s history and tradition, and we wanted to help celebrate that,” said Matt Gibson, KDF President and CEO.

The new product line includes everything from t-shirts, hoodies and long-sleeve thermals, to ladies cut shirts, totes, hats, rocks glasses and more. The items are available for purchase online for the first time today.

“We believe Louisville is Bourbon and Bourbon is Louisville,” said Ari Schwartz, President, 12/13 Apparel by Synergism. “We’re excited to partner with the Derby Festival on this new venture and produce a product line inspired by our city’s ever-growing bourbon scene.”

12/13 Apparel by Synergism is a Louisville based apparel company, producing wearables and promotional products since 1969. They’ve been the Official Licensee of the Kentucky Derby Festival since 2016.

The BourbonVille line is printed, embroidered and shipped locally from 12/13 Apparel’s Louisville warehouse. While available exclusively online now, it will be carried soon by local retailers.

About BourbonVille
BourbonVille is not just a place. It’s a way of life and a state of mind. BourbonVille is a movement that embraces and celebrates all aspects of the bourbon culture: the artistry, the science, its heritage, and its uncanny ability to bring so many people from so many different backgrounds together. To demonstrate this bourbon culture, BourbonVille offers consumers with high-quality, artistic merchandise that provides a way for them to express their appreciation and connection to the culture and uniquely tell its story.

About Kentucky Derby Festival
Since 1956, the Derby Festival has worked to bring the community together in celebration. The Festival is an independent community organization supported by 4,000 volunteers, 400 businesses and civic groups, Pegasus Pin sponsorships and event participation. This involvement has made the Festival the largest single attended event in Kentucky and one of the leading community celebrations in the world.