Kroger's Fest-a-Ville℠

Thursday, April 27, 2017 – Friday, May 5, 2017
11:00 AM – 11:00 PM: Daily Hours
12:00 PM – 11:00 PM: Sunday Hours


(Food, drink and pets are NOT permitted)

Kroger’s Fest-a-Ville entry is a 2017 Pegasus Pin!

ULTIMATE ENTERTAINMENT EXPERIENCE featuring the Waterfront Jam Concert Series with national talent, family fun, food, kids’ inflatable playground, midway rides and more. Happy Hour Weekdays 4-6 PM, $2 Beers.

Fest-a-Ville on the Waterfront returns for its eleventh year in 2017. Sponsored by Kroger, the party starts on the Great Lawn on Thursday, April 27 and runs through Derby Eve, Friday May 5. It promises to have something for everyone- and admission is free with a 2017 Pegasus Pin.

The 900,000-square-foot venue will host several Festival events including the U.S. Bank Great Balloon Glimmer, Battle of the Bounce, Chow Wagon, Fitness Jam, Ohio Valley Wrestling Run for the Ropes, Passport GospelFest, HappyTail Hour, Ken-Ducky Derby, YMCA Healthy Kids Day Presented by Humana (featuring the miniFun Run), BeerFest Presented by American Founders Bank, Neigh-Maste on the Waterfront and the awards presentation for the Great Steamboat Race, among others.

Fest-a-Ville also offers a wide variety of activities for children, including an expanded midway-area and attractions at Pegasus Play-Ville, merry-go-round, a giant slide and much more. Helicopter rides return this year for $40 (April 28 – May 5).

From the opening day ribbon-cutting to Derby Eve, Fest-a-Ville will be the downtown destination at Kentucky Derby Festival time.


Friday, April 28, 2017



Saturday, April 29, 2017

Hunter Hayes with special guest Carly Pearce


Sunday, April 30, 2017

Sidewalk Prophets with John Tibbs and Hannah Kerr


Tuesday, May 2, 2017

Sugarhill Gang with special guests Grandmaster Dee featuring Kurtis Blow


Wednesday, May 3, 2017

Drive-By Truckers


Thursday, May 4, 2017

Jimmy Eat World


Friday, May 5, 2017

To Be Announced

Thursday, April 27
11:30 AM – Handcar Prophets
4:00 PM – The Killer Lips
8:00 PM – Wax Factory

Friday, April 28
11:30 AM – Halfacre & Haywood
4:00 PM – Jeni Carr
8:00 PM – Shane Dawson

Saturday, April 29
12:30 PM – Me & You
5:00 PM – The Monarchs
8:00 PM – Kirby’s Dreamland

Monday, May 1
11:30 AM – Kentucky Blue
4:00 PM – Rearview Mirror
8:00 PM – Unlimited Show Band

Tuesday, May 2
11:30 AM – Blues & Greys
4:00 PM – Stone The Crow
8:00 PM – Soul Circus

Wednesday, May 3
11:30 PM – Joe DeBow Band
4:00 PM – Mary Mary
8:00 PM – J.D. Shelburne

Thursday, May 4
11:30 AM – The Hoboz
4:00 PM – Audio Addiction
8:00 PM – Velcro Pygmies

Friday, May 5
11:30 AM – 3D
4:00 PM – D. Man & the Alleyhounds
8:00 PM – Goldy Locks

Feast on everything from cookie dough to turkey legs and elephant ears.  There’s something for everyone!

Here’s a sampling of some of the food booth fare offered:

Beef O’Flattery
Biscuits & Gravy
Candy Apples
Caramel Apples
Caramel Corn
Cheese Burgers
Cheese Fries
Cheese Steak
Chicken Caesar Wrap
Chicken on a Stick
Chicken Tenders
Chocolate Dipped Cookie Dough
Cinnamon Rolls
Cookie Dough on a stick
Corn Beef
Corn Dog
Cotton Candy
Curly Fries
Deep Fried Cookie Dough
Elephant Ears
French Dip
French Fries
Fried Mushrooms
Fried Pickles
Fried Pork Chop
Frozen Tropical Drinks
Funnel Cake
Greek Salad
Hot Fudge Brownie Sundae
Hot Dogs
Ice Cream Cone
Irish Dublin
Mexican Cuisine
Mini Donuts
Mozzarella Sticks
Onion Blossom
Pecan Rolls
Philly Cheese Steak
Polish & Italian Sausages
Root Beer Floats
Shrimp on a stick
Sno Kones
Sweet Tea
Turkey Legs
Veggie Platter
Wild Bills Old Fashioned Soda
Wood Fired Pizza

For information on becoming a food vendor, call Concessions by Cox at (614) 297-0735 or email:

Rides at the Pegasus Playville include:

-Ali Baba
-Lil Scrambler
-Hampton Car Ride
-Truck Ride
-Charlie Chopper
-Ships Ahoy
-Merry Go Round


Hours for the Pegasus Play-Ville are:

Thursday, April 27 / 4pm – Close
Friday, April 28 / 4pm – Close
Saturday, April 29 / 11am – Close
Sunday, April 30 / 12pm – Close
Monday, May 1 / 4pm – Close
Tuesday, May 2 / 4pm – Close
Wednesday, May 3 / 4pm – Close
Thursday, May 4 / 4pm – Close
Friday, May 5 / 11am – Close

How do I purchase food and drinks?

Food and drink tickets are required for food and beverage.  These tickets may be purchased at designated ticket booths or automated ticket distribution machines.  Cash or credit card is accepted at ticket booths and ticket machines.

Are ATMs available?

We offer ATMs on the venue in multiple locations. Ticket booths will accept cash or credit cards.

Are phone charging stations available?

Phone charging stations are available.  They are located near the ATM’s.

Does Kroger’s Fest-a-Ville offer recycling?

Recycling is important to KDF.  Recycling receptacles are scattered throughout the venue.  You will find them next to the garbage cans.  The receptacles accept plastic bottles, cans and cups only.

Is first aid available?

First Aid stations are located in multiple locations on the venue.

Is KDF merchandise available?

KDF merchandise is offered in a tent near the main entrance of the great lawn area.

What about Pegasus Pins?

KDF Pegasus Pins, old and new, are available for sale in the Pin Trailer near the front gate of the Chow Wagon.  Also, a 2017 Pegasus Pin is required for entry to the event and those can be purchased outside the front gates.

What is Pegasus Play-Ville?

Pegasus Play-Ville is a midway area.  For midway, a separate ticket is required.  Those special tickets can be purchased at the large ticket booth in the Pegasus Play-Vile area.

Is there special pricing for Happy Hour?

Happy Hour is offered weekdays from 4-6pm.  Beers are available for only $2.00 each.

Do you offer other alcoholic beverages in addition to beer?

We offer beer, but also offer wine, bourbon and a great variety of spirits for sale on the venue.  Check out our bars for specifics.

What is the policy on pets?

Pets are not permitted on the venue.  An exception is made during HappyTail Hour, Dog owners are encouraged to bring their pet/s and mingle with other dog lovers during this special programming.

Do you have any other restrictions or policies for the venue?

Food, drink, coolers, cans, bottles, bikes, blades and skateboards are not permitted in the venue.  All personal bags are subject to search.

Where can I park for the event?

In Downtown Louisville, there are more than 52,000 public parking, off-street spaces within a 10-block walk to the River.  For more information on garage and lot locations visit one of these websites at: or or contact the Parking Authority of River City (PARC) at (502) 587-PARK.

Will rain or weather cancel the event?

Very rarely, we will close or postpone the event due to weather.  We will notify our media outlets if we do so.

Do you offer special programming for military?

Yes, military day is featured on Friday, May 5. All military personnel will get FREE admission to the venue between 11:00 AM and 4:00 PM.