PINK LUXURY SEDAN TO BE SHOWCASED AT FESTIVAL EVENTS
March 26, 2026. Louisville, KY.- Kentucky Derby Festival and Courtesy Cadillac are giving Festival fans a chance to win a new Cadillac during this year’s Festival! To help promote the Courtesy Cadillac Festival Challenge, a 2026 Cadillac CT4 Luxury Sedan was wrapped in the Festival’s signature pink and teal Pegasus pattern. The pink Pegasus Cadillac was unveiled this morning at the Kentucky Derby Festival’s headquarters in Louisville and will be showcased at events this spring.
“The Cadillac tradition is a big part of the Kentucky Derby Festival’s history, and this is a fun way to bring it to life for Festival fans today,” said Matt Gibson, Kentucky Derby Festival President & CEO. “This car is going to turn heads everywhere it goes, and it gives the community another reason to get out, experience the Festival and maybe even drive away with a Cadillac of their own.”
Cadillacs have been synonymous with the Derby Festival since the 1970s. Courtesy Cadillac joined the Festival as the Official Luxury Vehicle in 2023 and sponsor of the Fillies Derby Ball.
“We are proud to build on the Cadillac tradition with the Kentucky Derby Festival and continue it in a new way through this promotion,” said Joe Simoneit, Owner and Managing Partner of Courtesy Cadillac. “The Pegasus Cadillac will be hard to miss around the community, and it’s a fun way to connect with fans while giving someone the chance to take one home.”
Fans can get a closer look at the Pegasus Cadillac at upcoming Festival events including: Fillies Derby Ball Presented by Courtesy Cadillac (March 28), Republic Bank BourbonVille (April 2), Caesars Foundation of Floyd County FamFest (April 3), Block Party Presented by Humana and Park Community Credit Union (April 4), L&N Federal Credit Union Great BalloonFest (April 23-25), Zoeller Pump Company Pegasus Parade (April 26), Commonwealth Credit Union WineFest (April 28), and Shepherd Insurance Great Steamboat Race (April 29).
Digital EFX of Louisville worked with Courtesy Cadillac and Derby Festival teams to design the creative customized wrap to replicate the Festival’s signature pink and teal Pegasus pattern.
To enter, fans (18 and over) complete an online registration between now and Saturday, May 2, 2026. 600 of those registrants will be randomly selected to participate in a Lucky List Contest, where they will try to put eight (8) items in a specific order. The first entrant to correctly submit the winning list will win a 2026 Cadillac CT4 Luxury Sedan, in its original finish, valued at $40,000. If the items are listed correctly, a winner will be announced on or about Wednesday, May 6, 2026. There is no guarantee there will be a winner. The contest is limited to one entry per name, email and phone number. Courtesy Cadillac Festival Challenge official rules and contest details can be found at KDF.org.
The Pegasus Cadillac is Presented by Courtesy Cadillac with Official Vehicle Wrap Company Digital EFX and Supporting Partner Louisville Collision Center.
