May 6, 2025. Louisville, KY. – The Kentucky Derby Festival is going for gold! Festival fans who discovered a Gold Winner Pin in their 2025 Pegasus Pin Sponsorship envelope need to register online at PegasusPins.com by 5 p.m. TOMORROW, Wednesday, May 7, to be eligible for the drawing of the $20,000 cash Gold Pin Grand Prize.

“There’s a gold rush in Louisville every spring as Festival fans search for the Gold Winner Pins and we love to hear the stories when they find them,” said Matt Gibson, Kentucky Derby Festival President & CEO. “Pegasus Pins are a signature symbol of the Kentucky Derby Festival and giving away the prizes is a highlight of the season.”

This is the third year the Derby Festival is giving away the $20,000 cash Gold Pin Grand Prize, and the winner will be announced on Friday, May 9 on WAVE. This year, the odds of finding a Gold Winner Pegasus Pin were 1 in 13, with 18,000 of the Gold Pins in circulation. All pins must be registered to be eligible. The Festival gave away 12 Grand Prizes over the course of eight weeks, including shopping sprees, grocery gift cards and more unique experiences.

The 2025 Pegasus Pin® design says, “Happy Derby,” a popular phrase often shared to commemorate the Derby season festivities. The circular-shaped pin also features two shades of pink, a signature shade of the Festival, and spotlights the Festival’s Pegasus symbol. 2025 marked the 53rd edition of the Pegasus Pin.

Started as an awareness campaign for the not-for-profit civic celebration in 1973, the Pegasus Pin sponsorships are now one of four primary sources of funding for the Derby Festival. It has become a way for the community to support Festival events and show their pride in the region’s largest celebration.

Along with the chance to win Grand Prizes, each Pegasus Pin envelope also includes an offer from Great Clips and three coupons that could be from a variety of retail and business partners, including Kroger, Meijer, Publix, Mike Linnig’s Restaurant, Main Event, the Kentucky State Fair, Kern’s Kitchen Derby-Pie® and TopGolf, just to name a few.