EVAN WILLIAMS BOURBON EXPERIENCE FIRST PLACE TO HAVE 2025 PINS
Wednesday, February 12, 2025. Louisville, KY. – The first shipment of 2025 Pegasus Pins arrives in Louisville tomorrow! The pins will be delivered to Evan Williams Bourbon Experience on Main Street. It’s the first place you can purchase this year’s pins starting Thursday, Feb. 13 for $7 each. Heaven Hill Distillery has also produced a special Evan Williams Single Barrel Limited Edition Kentucky Derby Festival Bourbon Bottle dipped in iridescent pink wax, one of the Derby Festival’s official colors, to commemorate the 70th Derby Festival and 53rd edition of the collectible pins.
This year’s Pegasus Pin® design says, “Happy Derby,” a popular phrase often shared to commemorate the Derby season festivities. The circular-shaped pin also features two shades of pink, a signature shade of the Festival, and spotlights the Festival’s Pegasus symbol.
“For more than five decades, the Pegasus Pin has been synonymous with springtime in Louisville and an iconic symbol of the Kentucky Derby Festival,” said Matt Gibson, Kentucky Derby Festival President & CEO. “Along with being your entry to a month’s worth of Derby Festival fun, Pegasus Pins also include a chance to win one of our weekly Grand Prizes, along with valuable coupons to local retailers.”
Evan Williams Bourbon Experience (528 W. Main St.) will be the only location in town selling Pegasus Pins from February 13th through March 1st. The commemorative bottles are also available for purchase only at the Evan Williams Bourbon Experience beginning tomorrow and while supplies last for $89.99.
“The Evan Williams Bourbon Experience is proud to continue the tradition of celebrating the season with Kentucky Derby Festival,” said Jodie Filiatreau, Evan Williams Bourbon Experience Artisanal Distiller. “These bottles have become collectors’ items for Bourbon and Derby Festival enthusiasts alike for nearly a decade and we’re honored to provide delicious whiskey to help fans celebrate this special time of year.”
Starting March 1st, the pins will be available at retail locations including grocery stores, gas stations, banks, and other retail outlets in Kentuckiana from Elizabethtown to Louisville, as well as in Southern Indiana. They can also be purchased online at PegasusPins.com. They will sell for $7 each at retail and $10 at events.
The Festival will give away 12 Grand Prizes over the course of eight weeks and ANY 2025 Pegasus Pin can win! The prizes will be given away on Fridays beginning Friday, March 14, through Friday, May 2 on WAVE. To be eligible for the drawings, fans need to register their pins online at PegasusPins.com.
This year’s Weekly Grand Prizes include: A $3,000 Evan Williams Bourbon Experience ‘Speakeasy Bourbon Party’; $2,500 in Main Event gift cards; $2,500 VISA gift card from Commonwealth Credit Union; $2,500 shopping spree to The Outlet Shoppes of the Bluegrass 80+ Stores; $3,000 ticket package including Two 4-Day Weekend Passes to the 2025 Bourbon & Beyond and Louder Than Life music
festivals; $2,500 off a service (in the form of a gift card) from Peterman Brothers; $2,500 Great Clips package; $2,500 in Publix gift cards; $3,000 Meijer gift card; $2,500 Kroger grocery card; $3,000 Topgolf Six Month Platinum Elite 5-6 Individual Membership; and a $2,500 Kroger fuel card. The drawings will be broadcast on WAVE.
Those who find and register a Gold Winner Pegasus Pin also have a chance to win a $20,000 cash Grand Prize to be given away Friday, May 9 on WAVE. With more than 18,000 of these pins in circulation, the odds of finding a Gold Winner Pegasus Pin are approximately 1 in 13.
Along with the chance to win Grand Prizes, each Pegasus Pin envelope also includes an offer from Great Clips and three coupons that could be from a variety of retail and business partners including Kroger, Meijer, Publix, Mike Linnig’s Restaurant, Main Event, the Kentucky State Fair, Kern’s Kitchen Derby-Pie®, and Topgolf, just to name a few.
