Thursday, February 29, 2024. Louisville, KY. – A sure sign of spring in Louisville is the arrival of thousands of colorful and collectible pieces of plastic – the Kentucky Derby Festival Pegasus Pins. 2024 marks the 52nd edition of the iconic plastic pins, which will be available at dozens of retail outlets starting Friday, March 1st! They can be found at grocery stores, gas stations, banks, and other retail outlets in Kentuckiana from Elizabethtown to Louisville, as well as in Southern Indiana. They can also be purchased online at PegasusPins.com. The pins are $7 each when purchased in advance at retail locations and $10 at the entrance to events. Plus, the Festival will be giving away a $20,000 cash Gold Pin Grand Prize.

The Derby Festival collaborated with Churchill Downs on this year’s special Pin design, which celebrates the 150th running of the Kentucky Derby. It features the Festival’s Pegasus symbol and official teal color along with the number “150” in red, a signature color of the Kentucky Derby.

“The Pegasus Pin is your ticket to a month’s worth of Derby Festival fun, offering free admission to more than 30 of our events,” said Matt Gibson, Kentucky Derby Festival President & CEO. “Plus, we’re giving away a record 15 Grand Prizes this year, including shopping sprees, grocery gift cards and more one-of-a-kind experiences, so be sure to register your Pin to win.”

Weekly Grand Prizes will be given away over the course of eight weeks, and any 2024 Pegasus Pin can win. To be eligible for the drawings, fans need to register their pins online at PegasusPins.com. The prizes will be given away on Fridays beginning Friday, March 15, and take place through Friday, May 3. The drawings will be broadcast on WAVE.

2024 Weekly Grand Prizes:

  • $3,000 Evan Williams Bourbon Experience ‘Speakeasy Bourbon Party’
  • $2,500 in Main Event gift cards
  • $2,500 Visa Gift Card from Commonwealth Credit Union
  • $2,500 shopping spree to the Outlet Shoppes of the Bluegrass 80+ Stores
  • $3,000 ticket package including Two VIP 4-Day Weekend Passes to the 2024 Bourbon & Beyond and Louder Than Life music festivals
  • $5,000 Southern Indiana VIP Thunder Over Louisville Experience at Upland Jeffersonville
  • $2,500 Great Clips prize package
  • $2,500 in Publix gift cards
  • $3,000 Ashley shopping spree
  • $2,500 Columbia Sportswear Company gift card
  • $3,000 Meijer gift card
  • $2,500 2024 PGA Championship ticket package including two Championship+ tickets
  • $2,500 Kroger grocery card
  • $3,000 Topgolf Six Month Platinum Elite 5-6 Individual Membership
  • $2,500 Kroger fuel card

Those who find and register a Gold Winner Pegasus Pin also have a chance to win a $20,000 cash Gold Pin Grand Prize to be given away on Friday, May 10th on WAVE. With more than 18,000 of the Pins in circulation, the odds of finding a Gold Winner Pegasus Pin are approximately 1 in 13.

Along with the chance to win Grand Prizes, each Pegasus Pin envelope also includes an offer from Great Clips and three coupons that could be from a variety of retail and business partners including Kroger, Meijer, Publix, Mike Linnig’s Restaurant, Main Event, the Kentucky State Fair, and Kern’s Kitchen Derby-Pie®, just to name a few.