February 28, 2014. Louisville, KY. – Pegasus Pin Madness starts Monday! The Kentucky Derby Festival’s 42nd edition of Pegasus Pins officially go on sale Monday, March 3, at more than 1,000 retail outlets and participating financial institutions. Since February 19, the pins have only been available at Hard Rock Café Louisville.
The 2014 Pegasus Pins, which sell for $5, come in one design and one color this year – a metallic silver with a holographic outline of the city’s skyline. Family Fun Packs of five pins will also be available at retail locations for $20.
New for 2014, any Pegasus Pin is your chance to win one of 8 Weekly Grand Prizes. The prizes will be given away on Fridays beginning Friday, March 14 through Friday, May 2. Pegasus Pin purchasers also have a chance to win a gold pin. The odds of finding a gold winner pin are 1 in 12, with 20,000 of these pins in circulation. In addition to the Weekly Grand Prizes, the Gold Pin Winners are eligible for a chance to win a new Honda CRV, which will be given away on Friday, May 9.
“This year, you really can’t lose with the purchase of a Pegasus Pin,” said Mike Berry, President and CEO of the Kentucky Derby Festival. “Not only are the pins a tremendous value as a ticket for free admission into more than half of the Festival’s events, but in 2014, any pin could make you a Grand Prize winner.”
In addition to a pin, inside each pin envelope are 3 coupons with discount offers from local retailers. The envelope also includes the Pegasus Pin registration card. Consumers used the unique code on the card to register their pins online at www.pegasuspins.com or through the new KDF App. All pins must be registered online to be eligible for the prize drawings.