Monday, March 1, 2021. Louisville, KY. – A sure sign that spring is near – Kentucky Derby Festival Pegasus Pins will be available at dozens of retail outlets starting today! The plastic pins sell for $6 each. They can be found at grocery stores, gas stations, banks, and other retail outlets around Metro Louisville and Southern Indiana.

New for 2021, there’s a surprise pin in every envelope! As a way to honor the tradition of the Festival, some envelopes will have the new 2021 Pegasus Pin, and others will have a vintage Pin from 1973 to 2021. For those only looking for the 2021 Pin, they can be purchased online at PegasusPins.com. A 2021 Pegasus Pin is also guaranteed with the Variety Fun Pack, which includes 5 Pegasus Pins for only $25.

The Festival will give away 10 Grand Prizes over the course of eight weeks and any 2021 Pegasus Pin can win. To be eligible to win any of the prizes, pins must be registered online at PegasusPins.com.
The prizes will be given away on Fridays beginning Friday, March 12, through Friday, April 30. The drawings will be broadcast on WAVE 3 News.

2021 Weekly Grand Prizes:

  • Evan Williams Bourbon Experience Speakeasy Bourbon Party
  • $2,500 Main Event Entertainment Gift Card
  • $2,500 Great Clips package with haircuts for a year and a travel package
  • $2,500 AAA Vacation Package
  • $2,500 Commonwealth Credit Union Visa Gift Card
  • $2,500 Cox’s Smoker’s Outlet and Spirit Shoppe The Cox’s and Maker’s Mark Bourbon Experience
  • $3,000 Meijer Shopping Spree
  • $2,500 Papa John’s Gift Card for FREE pizza for a year
  • $2,500 Kroger Fuel Card
  • $2,500 Kroger Grocery Card

Those who find and register a Gold Pegasus Pin also have a chance to win a new $15,000 cash prize to be given away Friday, May 7, on WAVE 3 News. With nearly 10,000 gold pins in circulation, the odds of finding a Gold Pegasus Pin are approximately 1 in 10.

Coverage Note: Pegasus Pins are available in local Kroger stores. To coordinate an onsite visit for media coverage, please contact Karen Thornton, Corporate Affairs Regional ASP with The Kroger Co. at (502) 423-4969; OR Erin Grant, Corporate Affairs Manager & Media Relations with The Kroger Co. at erin.grant@kroger.com.

Along with the chance to win Grand Prizes, each Pegasus Pin envelope also includes an offer from Great Clips, as well as 8 coupons provided by retail partners including Belle of Louisville Riverboats, Feeders Supply, the Kentucky State Fair, and Kern’s Kitchen Derby-Pie Chocolate nut pie just to name a few.

About Pegasus Pins: The Pegasus Pin Sponsorship program was started as an awareness campaign for the Derby Festival in 1973. At that time, only 10,000 of the plastic pins were produced. Since then, the pin sponsorships have become one of the primary sources of funding for the Kentucky Derby Festival.

June 21 - June 21