February 2, 2018. Louisville, KY – A sign that spring is around the corner, as the Derby Festival releases the design for the 46th edition of their Pegasus Pin. The 2018 design is inspired by the Festival’s Official Poster image. The plastic pin features the Pegasus from the poster in a color combination of purple along with white, green and gold foil. Beginning in March, the pins will be available to the public and will sell for $6 each at 1,000 retail locations. The price at the entrance to events will be $7.
“You can’t lose with the purchase of a Pegasus Pin,” said Mike Berry, President and CEO of the Kentucky Derby Festival. “They are a tremendous value providing free admission into more than half of the Festival’s events, and any 2018 plastic pin could make you a Grand Prize winner.”
Each 2018 Pegasus Pin will come with a chance to win one of the Festival’s Grand Prizes when registered with the KDF App or online at PegasusPins.com. The pin envelopes also include coupons with special discounts provided by local retail partners.
The Pegasus Pin program began as an awareness campaign for the Derby Festival in 1973. At that time, only 10,000 of the plastic pins were produced. The 1973 version of the pin is valued at $800-$1,000 and it’s rare to find them. Since then, the pins have become one of the primary sources of funding for Derby Festival events. More than 250,000 of the pins are produced each year and the pin program has become a way for the community to have ownership in the Festival and show pride in the region’s largest celebration.
Pins are sold in grocery stores, gas stations, banks and other retail outlets all over Kentuckiana and are also available for purchase through PegasusPins.com. Festival Fun Packs, which include a package of 5 Pegasus Pins, also return this year for $25. Children 6 and under are not required to have a Pegasus Pin for admission to Festival events.
More information on the Pegasus Pin program can be found at PegasusPins.com.