Tuesday, February 24, 2015. Louisville, KY.   – It’s a sure sign of spring!  The Kentucky Derby Festival’s 43rd edition of the Pegasus Pins was unveiled this morning at Louisville’s Hard Rock Café. The Fourth Street Live restaurant is also the first place you can purchase a Pegasus Pin beginning today.

“Each year the Festival produces a ton of fantastic events that keep Louisville’s energy level high, and continues to position the city as one of the premiere locations in America,” said Billy Garland, Hard Rock Café’s Sales & Marketing Manager. “We’re excited to serve as the exclusive outlet for Pegasus Pins for the next week. Partnerships like this make this the perfect home for a global company like Hard Rock Cafe!”

Hard Rock Café Louisville will be the only location in town selling Pegasus Pins through March 2nd.  The 2015 Pegasus Pins sell for $5 a piece and come in a singular design of teal plastic, magenta Pegasus and white lettering captured in an outline of the State of Kentucky.

Any Pegasus Pin is your chance to win one of 8 Weekly Grand Prizes.  The prizes will be given away on Fridays beginning Friday, March 13 through Friday, May 1.  Pegasus Pin purchasers also have a chance to win one of the coveted gold winner Pegasus Pins.  With nearly 12,000 of these pins in circulation, the odds of finding a gold winner Pegasus Pin are approximately1 in 20. In addition to the Weekly Grand Prizes, Gold Pin Winners are also eligible for a chance to win a new Honda CRV, which will be given away on Friday, May 8, just register using the KDF App or online at pegasuspins.com.  All pins must be registered to be eligible for the grand prize drawings.

“You can’t lose with the purchase of a Pegasus Pin,” said Mike Berry, President and CEO of the Kentucky Derby Festival. “They are a tremendous value providing free admission into more than half of the Festival’s events, and any 2015 plastic pin could make you a Grand Prize winner.”

In addition to purchasing a pin, 3 local discount coupons will be available inside each pin envelope.  One of those coupons includes an exclusive offer from Liquor Barn. The coupon (which is on the back of every registration card inside each envelope) is good for one free special edition Kentucky Derby Festival Commemorative Glass, available only at participating Louisville area Liquor Barns (Hurstbourne, Springhurst, Bashford Manor & Fern Valley). The glasses will be available while supplies last.

Beginning Monday, March 2, the pins will be available at more than 1000 retail outlets and participating financial institutions. Family Fun Packs of five pins will also be available at select retail locations for $20.

June 21 - June 21