Tuesday, May 9, 2017. Louisville, KY. – Derby Festival fans who found a Gold Winner Pin in their 2017 Pegasus Pin Sponsorship envelope must register online at www.PegasusPins.com by 5 p.m. TODAY to be eligible for the drawing of the Gold Pin Grand Prize – Kentuckiana Honda Dealers, 2017 Honda CR-V. The winner will be drawn this Friday, May 12. This year, the odds of finding a gold winner pin are 1 in 20, with 12,000 of these pins in circulation. Just register your pin using the KDF App or online at www.PegasusPins.com. All pins must be registered to be eligible.
The Pegasus Pin program was started as an awareness campaign for the Derby Festival in 1973. At that time, only 10,000 of the plastic pins were produced. The 1973 version of the pin is valued at $800-$1,000 and it’s rare to find them. Since then, the pins have become one of the primary sources of funding for Derby Festival events. More than 250,000 of the pins are produced each year and the pin program has become a way for the community to have ownership in the Festival and show pride in the region’s largest celebration.
“Funds raised from the Pegasus Pin sales help us to continue producing events for the public and to maintain the high quality of those events,” said Mike Berry, KDF President & CEO. “When you consider the average price of a concert or movie ticket, it’s an incredible deal.”
Along with the chance to win Grand Prizes, each Pegasus Pin envelope also included 3 coupons provided by retail partners including Kroger, Raising Canes, Meijer and Liquor Barn, to name a few.
The 2017 pin design is a throwback to the original Pegasus Pin designed in 1973. The plastic pin featured a cutout design with a warm red colored Pegasus in the center, surrounded by gray, white and teal colors.
The Kentucky Derby Festival, Inc. is a private, not-for-profit civic organization that must raise all its funds privately to produce the annual two-week slate of nearly 70 events. In addition to support from corporate sponsorship and merchandising royalties, the community actually helps produce the events it enjoys through personal contributions with the Pegasus Pin Program.